Overview
Momjoy is a postnatal wellness brand created to support mothers through the physical and emotional changes of early motherhood. The project involved developing a gentle yet credible visual identity that balances the warmth of motherhood with the trust of healthcare.
The visual system extends across brand identity, packaging, sachets and communication materials, using a soft blue and blush pink palette to create a consistent, approachable and contemporary brand experience.
Scope
Brand Identity · Packaging Design · Editorial Design
